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Marketing Agency

Tapping Into All of The Resources of Your Outsourced Marketing Agency Has to Offer

Outsource to a Marketing Agency

It’s great to have an extra set of hands to quickly produce ads, brochures and other marketing tactics. But for truly integrated marketing support, you should also feel comfortable tapping them for extra creative brainpower and other resources, too. Creative Concepting In our blogpost 3 reasons to outsource creative projects, we talked about some of …

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The New Ad Agency Model and How it Can Save Your Internal Marketing Team Money

Outsourcing Your Marketing

A lot of advertising executives yearn for the good old days when big, bloated agencies could toil away for months (and thousands of dollars) to create something as simple as a tagline. Those days are way behind us. The New Ad Agency Model requires constant access to cutting-edge talent and the ability to scale up …

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4 Questions to Ask Before Outsourcing to an Integrated Marketing Agency

Outsource to a Marketing Agency

Over the years, Clay Agency has been asked to present hundreds of new business pitches. Almost every RFP (Request for Presentation) we receive asks us to demonstrate our creative thinking first. We’ve learned that while showing our creative chops is critical to winning accounts, clients really need us to address their business problems. If you …

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CMO Survey Shows Bigger Digital Marketing Budgets and More Outsourcing

Outsourcing Your Marketing

Duke University’s semi-annual CMO Survey shows that CMOs are working with larger budgets and spending it more aggressively on digital marketing than ever before. At the same time,CMOs are spending more of their money on outside marketing support from outsourced agencies. Understanding why may impact how and when you choose to outsource. How CMO’s are …

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Communicating with an Outsourced Marketing Agency: 4 ways to get your support team’s full attention.

Outsource to a Marketing Agency

When you hire an outside agency to complete a marketing project, you expect them to act as an extension of your internal team. The reality is that sometimes you’re in line behind their bigger, higher profile, or longer-term clients and you may not get the immediate response you would like. By setting communication expectations up …

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