How Do You Make Your Brand Stand Out in the Crowd!
“Standing out isn’t just about shouting louder, it’s about shouting differently.” This shrewd piece of advice was employed in an email I recently received. Let’s face it, there are plenty of marketers out there today bellowing to the heavens about how their product or service is the best to be had. But many are using […]
Outsourcing Your Marketing Doesn’t Have to Be a Gamble
Limited market points of view, lack of know-how of new market trends and old-fashioned marketing tools play a part in a poor marketing strategy. If your current marketing strategy is ineffective and you don’t know why or you simply want a fresh perspective, you might want to consider outsourcing. What exactly is outsourced marketing? […]
5 Healthcare Marketing Strategies to Help You Stand Out From the Competition
1. Specialize and differentiate. Focus on a niche within healthcare that aligns with your expertise or offers unique services. Then set yourself apart by highlighting what makes your practice so different from your competitors — whether that’s specialized treatments, innovative technology or exceptional patient care. 2. Emphasize patient-centric care. Make a positive patient experience a […]
The Top 5 Content Marketing Mistakes Most Businesses Make (and How to Fix Them)
Content marketing is one of the smartest, most impactful investments you can make in your business—but only if it’s done right. Unfortunately, many businesses don’t understand how to use it, or view it as another way to advertise. While it is part of your marketing and sales efforts, content marketing focuses on building relationships. It’s […]
Outsource to a Marketing Agency or DIY? The Pros and Cons to Both
No business owner has the time and skill to do everything themselves—at least not successfully. So they often look to contractors or agencies for support in areas like accounting, administration, HR functions or marketing. Handing over your company’s marketing to someone else is a big deal. We get that. Maybe you’re not ready to let […]
Top 4 Content Tactics to Drive Engagement and Build Brand Leadership
As expert content creators, Clay Agency has done it all, but we notice time and again that certain content tactics deliver more bang for the buck. Those listed here are our current front-runners based on how well they drive engagement and work to position our clients’ brands as leaders in their industries. Tactic #1: […]
3 Reasons to Outsource Creative Projects
Do you only outsource marketing projects when you have tight turnarounds or need to meet a critical deadline? You may be missing great opportunities to tap into your support agency’s creative brainpower. Seeking their input on creative projects and campaigns may help you: Eliminate Internal Bias Over time, internal marketing groups stop asking certain questions […]
Doing These 3 Things Can Keep Your Outsourced Agency on Brand
Your internal marketing team is overwhelmed, your deadline is fast approaching, and you decide it’s time to outsource an integrated campaign. Before you hand off project details and move on to something else, take the time to clarify key information about your brand and ensure everyone is on the same page. Here are some tips: […]