Limited market points of view, lack of know-how of new market trends and old-fashioned marketing tools play a part in a poor marketing strategy. If your current marketing strategy is ineffective and you don’t know why or you simply want a fresh perspective, you might want to consider outsourcing. What exactly is outsourced marketing? …
Outsourcing Your Marketing Doesn’t Have to Be a Gamble Read More »
1. Specialize and differentiate. Focus on a niche within healthcare that aligns with your expertise or offers unique services. Then set yourself apart by highlighting what makes your practice so different from your competitors — whether that’s specialized treatments, innovative technology or exceptional patient care. 2. Emphasize patient-centric care. Make a positive patient experience a …
5 Healthcare Marketing Strategies to Help You Stand Out From the Competition Read More »
Content marketing is one of the smartest, most impactful investments you can make in your business—but only if it’s done right. Unfortunately, many businesses don’t understand how to use it, or view it as another way to advertise. While it is part of your marketing and sales efforts, content marketing focuses on building relationships. It’s …
The Top 5 Content Marketing Mistakes Most Businesses Make (and How to Fix Them) Read More »
No business owner has the time and skill to do everything themselves—at least not successfully. So they often look to contractors or agencies for support in areas like accounting, administration, HR functions or marketing. Handing over your company’s marketing to someone else is a big deal. We get that. Maybe you’re not ready to let …
Outsource to a Marketing Agency or DIY? The Pros and Cons to Both Read More »
As expert content creators, Clay Agency has done it all, but we notice time and again that certain content tactics deliver more bang for the buck. Those listed here are our current front-runners based on how well they drive engagement and work to position our clients’ brands as leaders in their industries. Tactic #1: …
Top 4 Content Tactics to Drive Engagement and Build Brand Leadership Read More »
Do you only outsource marketing projects when you have tight turnarounds or need to meet a critical deadline? You may be missing great opportunities to tap into your support agency’s creative brainpower. Seeking their input on creative projects and campaigns may help you: Eliminate Internal Bias Over time, internal marketing groups stop asking certain questions …
Your internal marketing team is overwhelmed, your deadline is fast approaching, and you decide it’s time to outsource an integrated campaign. Before you hand off project details and move on to something else, take the time to clarify key information about your brand and ensure everyone is on the same page. Here are some tips: …
Doing These 3 Things Can Keep Your Outsourced Agency on Brand Read More »
How to be clear about your marketing goals and avoid ballooning costs. When you use an outside agency for marketing support, your internal marketing team is responsible for the solutions they deliver. Giving effective feedback early in the process can help you coax out the best ideas while quickly and diplomatically dispensing of those that …
Giving Effective Feedback to an Outsourced Agency Partner Read More »
The moment you realize that your internal marketing team needs support from an outsourced agency, you have to make important decisions about which agency or agencies to use, which project or campaign you can entrust them with and how heavily you want to rely on them. Here are some tips to help you make those …
5 Ways to Maximize Your Investment When Outsourcing For Marketing Support Read More »
It’s great to have an extra set of hands to quickly produce ads, brochures and other marketing tactics. But for truly integrated marketing support, you should also feel comfortable tapping them for extra creative brainpower and other resources, too. Creative Concepting In our blogpost 3 reasons to outsource creative projects, we talked about some of …
Tapping Into All of The Resources of Your Outsourced Marketing Agency Has to Offer Read More »