social media Archives

Okay, You Own a Small Business. Do You Still Have Need for a Marketing Agency?

Do you ever sense that you’re just spinning your wheels when it comes to marketing? Well, you’re certainly not alone. Let’s face it, running a successful small business in today’s highly competitive market is an enormous undertaking, let alone creating and executing a marketing strategy. The good news? There’s something you can do about it. …

Okay, You Own a Small Business. Do You Still Have Need for a Marketing Agency? Read More »

5 Healthcare Marketing Strategies to Help You Stand Out From the Competition

Brand Leadership

1. Specialize and differentiate. Focus on a niche within healthcare that aligns with your expertise or offers unique services. Then set yourself apart by highlighting what makes your practice so different from your competitors — whether that’s specialized treatments, innovative technology or exceptional patient care. 2. Emphasize patient-centric care. Make a positive patient experience a …

5 Healthcare Marketing Strategies to Help You Stand Out From the Competition Read More »

CMO Survey Shows Bigger Digital Marketing Budgets and More Outsourcing

Outsourcing Your Marketing

Duke University’s semi-annual CMO Survey shows that CMOs are working with larger budgets and spending it more aggressively on digital marketing than ever before. At the same time,CMOs are spending more of their money on outside marketing support from outsourced agencies. Understanding why may impact how and when you choose to outsource. How CMO’s are …

CMO Survey Shows Bigger Digital Marketing Budgets and More Outsourcing Read More »