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5 Healthcare Marketing Strategies to Help You Stand Out From the Competition

1. Specialize and differentiate. Focus on a niche within healthcare that aligns with your expertise or offers unique services. Then set yourself apart by highlighting what makes your practice so different from your competitors — whether that’s specialized treatments, innovative technology or exceptional patient care. 2. Emphasize patient-centric care. Make a positive patient experience a …

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CMO Survey Shows Bigger Digital Marketing Budgets and More Outsourcing

Duke University’s semi-annual CMO Survey shows that CMOs are working with larger budgets and spending it more aggressively on digital marketing than ever before. At the same time,CMOs are spending more of their money on outside marketing support from outsourced agencies. Understanding why may impact how and when you choose to outsource. How CMO’s are …

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