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Outsourced Agency Partner

Okay, You Own a Small Business. Do You Still Have Need for a Marketing Agency?

Do you ever sense that you’re just spinning your wheels when it comes to marketing? Well, you’re certainly not alone. Let’s face it, running a successful small business in today’s highly competitive market is an enormous undertaking, let alone creating and executing a marketing strategy. The good news? There’s something you can do about it. …

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Giving Effective Feedback to an Outsourced Agency Partner

How to be clear about your marketing goals and avoid ballooning costs. When you use an outside agency for marketing support, your internal marketing team is responsible for the solutions they deliver. Giving effective feedback early in the process can help you coax out the best ideas while quickly and diplomatically dispensing of those that …

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