Outsourcing Archives - Clay Agency

Okay, You Own a Small Business. Do You Still Have Need for a Marketing Agency?

Do you ever sense that you’re just spinning your wheels when it comes to marketing? Well, you’re certainly not alone. Let’s face it, running a successful small business in today’s highly competitive market is an enormous undertaking, let alone creating and executing a marketing strategy. The good news? There’s something you can do about it. …

Okay, You Own a Small Business. Do You Still Have Need for a Marketing Agency? Read More »

Outsourcing Your Marketing Doesn’t Have to Be a Gamble

Outsourcing Your Marketing

Limited market points of view, lack of know-how of new market trends and old-fashioned marketing tools play a part in a poor marketing strategy. If your current marketing strategy is ineffective and you don’t know why or you simply want a fresh perspective, you might want to consider outsourcing. What exactly is outsourced marketing? …

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Outsource to a Marketing Agency or DIY? The Pros and Cons to Both

Outsource to a Marketing Agency

No business owner has the time and skill to do everything themselves—at least not successfully. So they often look to contractors or agencies for support in areas like accounting, administration, HR functions or marketing. Handing over your company’s marketing to someone else is a big deal. We get that. Maybe you’re not ready to let …

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Doing These 3 Things Can Keep Your Outsourced Agency on Brand

Outsource to a Marketing Agency

Your internal marketing team is overwhelmed, your deadline is fast approaching, and you decide it’s time to outsource an integrated campaign. Before you hand off project details and move on to something else, take the time to clarify key information about your brand and ensure everyone is on the same page. Here are some tips: …

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4 Teambuilding Best Practices to Use When Outsourcing Your Marketing

Outsourcing Your Marketing

At Clay, we’ve noticed more and more of our clients prefer to meet virtually, even when those clients are located in the same city as we are. Most if not all marketing meetings are held by phone and/or online, and participants may be scattered all over the country or even the world. Not knowing the …

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Communicating with an Outsourced Marketing Agency: 4 ways to get your support team’s full attention.

Outsource to a Marketing Agency

When you hire an outside agency to complete a marketing project, you expect them to act as an extension of your internal team. The reality is that sometimes you’re in line behind their bigger, higher profile, or longer-term clients and you may not get the immediate response you would like. By setting communication expectations up …

Communicating with an Outsourced Marketing Agency: 4 ways to get your support team’s full attention. Read More »