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The Top 5 Content Marketing Mistakes Most Businesses Make (and How to Fix Them)

Content marketing is one of the smartest, most impactful investments you can make in your business—but only if it’s done right. Unfortunately, many businesses don’t understand how to use it, or view it as another way to advertise. While it is part of your marketing and sales efforts, content marketing focuses on building relationships. It’s …

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Giving Effective Feedback to an Outsourced Agency Partner

How to be clear about your marketing goals and avoid ballooning costs. When you use an outside agency for marketing support, your internal marketing team is responsible for the solutions they deliver. Giving effective feedback early in the process can help you coax out the best ideas while quickly and diplomatically dispensing of those that …

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