Peeling Back the Blue Tape: The Harsh Realities of B2B Brand Marketing
As always, we must first be clear about our definitions. As the name suggests, business-to-business (B2B) refers to marketing of products or services to other companies and organizations rather than companies to individual consumers (B2C). Yes, we’re used to being marketed to as consumers but try to turn the tables and market to a smaller […]
Are Your EdTech Marketing Strategies Working?
The next 10 years will see 800 million K-12 graduates and 350 million post-secondary school graduates worldwide, and spending on education around the globe is set to hit an astounding $10 trillion by 2030. In this ever-expanding learning environment, Education Technology (EdTech) is set to play a crucial role. As we know, EdTech is a […]
Outsourcing Your Marketing Doesn’t Have to Be a Gamble
Limited market points of view, lack of know-how of new market trends and old-fashioned marketing tools play a part in a poor marketing strategy. If your current marketing strategy is ineffective and you don’t know why or you simply want a fresh perspective, you might want to consider outsourcing. What exactly is outsourced marketing? […]
The Top 5 Content Marketing Mistakes Most Businesses Make (and How to Fix Them)
Content marketing is one of the smartest, most impactful investments you can make in your business—but only if it’s done right. Unfortunately, many businesses don’t understand how to use it, or view it as another way to advertise. While it is part of your marketing and sales efforts, content marketing focuses on building relationships. It’s […]
Outsource to a Marketing Agency or DIY? The Pros and Cons to Both
No business owner has the time and skill to do everything themselves—at least not successfully. So they often look to contractors or agencies for support in areas like accounting, administration, HR functions or marketing. Handing over your company’s marketing to someone else is a big deal. We get that. Maybe you’re not ready to let […]
Top 4 Content Tactics to Drive Engagement and Build Brand Leadership
As expert content creators, Clay Agency has done it all, but we notice time and again that certain content tactics deliver more bang for the buck. Those listed here are our current front-runners based on how well they drive engagement and work to position our clients’ brands as leaders in their industries. Tactic #1: […]