As always, we must first be clear about our definitions. As the name suggests, business-to-business (B2B) refers to marketing of products or services to other companies and organizations rather than companies to individual consumers (B2C). Yes, we’re used to being marketed to as consumers but try to turn the tables and market to a smaller …
Peeling Back the Blue Tape: The Harsh Realities of B2B Brand Marketing Read More »
The next 10 years will see 800 million K-12 graduates and 350 million post-secondary school graduates worldwide, and spending on education around the globe is set to hit an astounding $10 trillion by 2030. In this ever-expanding learning environment, Education Technology (EdTech) is set to play a crucial role. As we know, EdTech is a …
Limited market points of view, lack of know-how of new market trends and old-fashioned marketing tools play a part in a poor marketing strategy. If your current marketing strategy is ineffective and you don’t know why or you simply want a fresh perspective, you might want to consider outsourcing. What exactly is outsourced marketing? …
Outsourcing Your Marketing Doesn’t Have to Be a Gamble Read More »
Content marketing is one of the smartest, most impactful investments you can make in your business—but only if it’s done right. Unfortunately, many businesses don’t understand how to use it, or view it as another way to advertise. While it is part of your marketing and sales efforts, content marketing focuses on building relationships. It’s …
The Top 5 Content Marketing Mistakes Most Businesses Make (and How to Fix Them) Read More »
No business owner has the time and skill to do everything themselves—at least not successfully. So they often look to contractors or agencies for support in areas like accounting, administration, HR functions or marketing. Handing over your company’s marketing to someone else is a big deal. We get that. Maybe you’re not ready to let …
Outsource to a Marketing Agency or DIY? The Pros and Cons to Both Read More »
As expert content creators, Clay Agency has done it all, but we notice time and again that certain content tactics deliver more bang for the buck. Those listed here are our current front-runners based on how well they drive engagement and work to position our clients’ brands as leaders in their industries. Tactic #1: …
Top 4 Content Tactics to Drive Engagement and Build Brand Leadership Read More »
Do you only outsource marketing projects when you have tight turnarounds or need to meet a critical deadline? You may be missing great opportunities to tap into your support agency’s creative brainpower. Seeking their input on creative projects and campaigns may help you: Eliminate Internal Bias Over time, internal marketing groups stop asking certain questions …
The moment you realize that your internal marketing team needs support from an outsourced agency, you have to make important decisions about which agency or agencies to use, which project or campaign you can entrust them with and how heavily you want to rely on them. Here are some tips to help you make those …
5 Ways to Maximize Your Investment When Outsourcing For Marketing Support Read More »
These days, most advertising and marketing agencies claim to have Content Marketing expertise, but many aren’t able to deliver. If you are outsourcing content creation to an external marketing team, here are a few things you’ll want to know: Does the agency use Content Marketing to promote itself? You won’t even have to ask this …
Does Your Outsourced Marketing Support Agency Have Content Creation Expertise? Read More »
Many companies decide to create their own active blog marketing blogs, but don’t see the results they expected. Others would like to create a blog, but aren’t sure how to get started. Here’s how to decide if you can create a blog internally or need the help of an external marketing support team: Who Will …
Should You Create Your Own Inbound Marketing Blog or Outsource to a Support Agency? Read More »