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Marketing insights and articles written by our team of world-class professionals

Outsourcing Your Marketing Doesn’t Have to Be a Gamble
Limited market points of view, lack of know-how of new market trends and old-fashioned marketing tools play a part in

In the rapidly evolving landscape of Edtech, marketers are facing more than a few challenges — with the top three being:
1. Adoption and integration obstacles: Convincing educational institutions, teachers, administrators and parents to incorporate new Edtech solutions into their current

5 Healthcare Marketing Strategies to Help You Stand Out From the Competition
1. Specialize and differentiate. Focus on a niche within healthcare that aligns with your expertise or offers unique services. Then

The Top 5 Content Marketing Mistakes Most Businesses Make (and How to Fix Them)
Content marketing is one of the smartest, most impactful investments you can make in your business—but only if it’s done

Outsource to a Marketing Agency or DIY? The Pros and Cons to Both
No business owner has the time and skill to do everything themselves—at least not successfully. So they often look to

Top 4 Content Tactics to Drive Engagement and Build Brand Leadership
As expert content creators, Clay Agency has done it all, but we notice time and again that certain content tactics
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