jonathanwestbrook, Author at Clay Agency

CMO Survey Shows Bigger Digital Marketing Budgets and More Outsourcing

Duke University’s semi-annual CMO Survey shows that CMOs are working with larger budgets and spending it more aggressively on digital marketing than ever before. At the same time,CMOs are spending more of their money on outside marketing support from outsourced agencies. Understanding why may impact how and when you choose to outsource. How CMO’s are …

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4 Teambuilding Best Practices to Use When Outsourcing Your Marketing

Outsourcing Your Marketing

At Clay, we’ve noticed more and more of our clients prefer to meet virtually, even when those clients are located in the same city as we are. Most if not all marketing meetings are held by phone and/or online, and participants may be scattered all over the country or even the world. Not knowing the …

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Communicating with an Outsourced Marketing Agency: 4 ways to get your support team’s full attention.

Outsource to a Marketing Agency

When you hire an outside agency to complete a marketing project, you expect them to act as an extension of your internal team. The reality is that sometimes you’re in line behind their bigger, higher profile, or longer-term clients and you may not get the immediate response you would like. By setting communication expectations up …

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