Do you only outsource marketing projects when you have tight turnarounds or need to meet a critical deadline? You may be missing great opportunities to tap into your support agency’s creative brainpower. Seeking their input on creative projects and campaigns may help you: Eliminate Internal Bias Over time, internal marketing groups stop asking certain questions …
Your internal marketing team is overwhelmed, your deadline is fast approaching, and you decide it’s time to outsource an integrated campaign. Before you hand off project details and move on to something else, take the time to clarify key information about your brand and ensure everyone is on the same page. Here are some tips: …
Doing These 3 Things Can Keep Your Outsourced Agency on Brand Read More »
How to be clear about your marketing goals and avoid ballooning costs. When you use an outside agency for marketing support, your internal marketing team is responsible for the solutions they deliver. Giving effective feedback early in the process can help you coax out the best ideas while quickly and diplomatically dispensing of those that …
Giving Effective Feedback to an Outsourced Agency Partner Read More »
The moment you realize that your internal marketing team needs support from an outsourced agency, you have to make important decisions about which agency or agencies to use, which project or campaign you can entrust them with and how heavily you want to rely on them. Here are some tips to help you make those …
5 Ways to Maximize Your Investment When Outsourcing For Marketing Support Read More »
These days, most advertising and marketing agencies claim to have Content Marketing expertise, but many aren’t able to deliver. If you are outsourcing content creation to an external marketing team, here are a few things you’ll want to know: Does the agency use Content Marketing to promote itself? You won’t even have to ask this …
Does Your Outsourced Marketing Support Agency Have Content Creation Expertise? Read More »
Many companies decide to create their own active blog marketing blogs, but don’t see the results they expected. Others would like to create a blog, but aren’t sure how to get started. Here’s how to decide if you can create a blog internally or need the help of an external marketing support team: Who Will …
Should You Create Your Own Inbound Marketing Blog or Outsource to a Support Agency? Read More »
Some businesses replace their ad agencies on a regular basis. The most common complaint is that those agencies “don’t get” their brands. Often the real problem is in a lack of communication between teams. Before cutting your support agency loose, consider how well internal marketing teams and external support agencies are sharing information. Answer Questions …
How Well is Your Internal Team Supporting Your Marketing Support Agency? Read More »
It’s great to have an extra set of hands to quickly produce ads, brochures and other marketing tactics. But for truly integrated marketing support, you should also feel comfortable tapping them for extra creative brainpower and other resources, too. Creative Concepting In our blogpost 3 reasons to outsource creative projects, we talked about some of …
Tapping Into All of The Resources of Your Outsourced Marketing Agency Has to Offer Read More »
A lot of advertising executives yearn for the good old days when big, bloated agencies could toil away for months (and thousands of dollars) to create something as simple as a tagline. Those days are way behind us. The New Ad Agency Model requires constant access to cutting-edge talent and the ability to scale up …
The New Ad Agency Model and How it Can Save Your Internal Marketing Team Money Read More »
Over the years, Clay Agency has been asked to present hundreds of new business pitches. Almost every RFP (Request for Presentation) we receive asks us to demonstrate our creative thinking first. We’ve learned that while showing our creative chops is critical to winning accounts, clients really need us to address their business problems. If you …
4 Questions to Ask Before Outsourcing to an Integrated Marketing Agency Read More »