What’s All the Buzz About?
Bees play a far greater role than simply satisfying our sweet tooth. Birds, bats, butterflies, beetles, wasps, small mammals and, most importantly, bees are pollinators that deliver pollination services to over 180,000 different plant species and more than 1200 crops. Scientists approximate that about 75% of the world’s flowering plants and about 35% of the […]
Your Brand and the Majestic Monarch Butterfly
Monarch butterflies are an iconic species, one of the most recognizable and beautiful butterflies in the world. They are characterized by their striking orange and black markings on their wings and by their incredible cross-continental journey. In this amazing venture, they travel upwards of 3,000 miles from Canada and the northern United States to their […]
Outsourcing Your Marketing Doesn’t Have to Be a Gamble
Limited market points of view, lack of know-how of new market trends and old-fashioned marketing tools play a part in a poor marketing strategy. If your current marketing strategy is ineffective and you don’t know why or you simply want a fresh perspective, you might want to consider outsourcing. What exactly is outsourced marketing? […]
In the rapidly evolving landscape of Edtech, marketers are facing more than a few challenges — with the top three being:
1. Adoption and integration obstacles: Convincing educational institutions, teachers, administrators and parents to incorporate new Edtech solutions into their current systems and workflows is a significant challenge. Among others, some of the reasons they’re reluctant include being resistant to change, having concerns about the effectiveness of technology in education, and dealing with the complexities of […]
5 Healthcare Marketing Strategies to Help You Stand Out From the Competition
1. Specialize and differentiate. Focus on a niche within healthcare that aligns with your expertise or offers unique services. Then set yourself apart by highlighting what makes your practice so different from your competitors — whether that’s specialized treatments, innovative technology or exceptional patient care. 2. Emphasize patient-centric care. Make a positive patient experience a […]
The Top 5 Content Marketing Mistakes Most Businesses Make (and How to Fix Them)
Content marketing is one of the smartest, most impactful investments you can make in your business—but only if it’s done right. Unfortunately, many businesses don’t understand how to use it, or view it as another way to advertise. While it is part of your marketing and sales efforts, content marketing focuses on building relationships. It’s […]
Outsource to a Marketing Agency or DIY? The Pros and Cons to Both
No business owner has the time and skill to do everything themselves—at least not successfully. So they often look to contractors or agencies for support in areas like accounting, administration, HR functions or marketing. Handing over your company’s marketing to someone else is a big deal. We get that. Maybe you’re not ready to let […]
Top 4 Content Tactics to Drive Engagement and Build Brand Leadership
As expert content creators, Clay Agency has done it all, but we notice time and again that certain content tactics deliver more bang for the buck. Those listed here are our current front-runners based on how well they drive engagement and work to position our clients’ brands as leaders in their industries. Tactic #1: […]