Jessica, Author at Clay Agency

Transform Your Tradeshow Presence: 5 Creative Advantages of Hiring a Marketing Agency

If you’re unaccustomed to preparing for a tradeshow, it’s highly possible you’ll miss out on several meaningful opportunities. Clearly, you know how to define your brand’s goals and objectives, but do you know how to create an exhibit booth to display them? After all, there is so much to think about when it comes to …

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The Perils of Lackluster Marketing: Why Mediocrity Can Wreck Your Brand!

Lackluster Marketing

lackluster adjective Lacking in sheen, brilliance or vitality: dull, mediocre If someone tells you that you’ve fallen into the trap of lackluster marketing, pay heed. It means that it’s characterized by uninspired, generic and unengaging campaigns that fail to connect with your target audience. Put simply, lackluster is broadly used to describe anything blah. In …

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The Ghosting Phenomenon: Why Marketing Managers Sometimes Disappear on Agencies

Ghosting Phenomenon

Ghosting? Sounds rather ominous. In fact, it is a bit menacing. In personal relationships, particularly in the context of dating, ghosting is described as suddenly ending communication with someone without explanation. However, ghosting is increasingly observed in business relationships, particularly between marketing managers and advertising agencies. Okay, why do marketing managers sometimes think it’s acceptable …

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So, You’re in the Business-to-Business (B2B) Marketplace?

Trusted Marketing Partner

As you well know, B2B sales is one organization selling to another, in contrast to a business selling to a consumer (B2C). B2B plays a gigantic role in today’s economy. Many of the B2B dealings make up the final items we purchase as consumers. When we purchase shampoo, for example, there have been all those …

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How Do You Make Your Brand Stand Out in the Crowd!

Branding

“Standing out isn’t just about shouting louder, it’s about shouting differently.” This shrewd piece of advice was employed in an email I recently received. Let’s face it, there are plenty of marketers out there today bellowing to the heavens about how their product or service is the best to be had. But many are using …

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Are Your EdTech Marketing Strategies Working?

Marketing Strategies

The next 10 years will see 800 million K-12 graduates and 350 million post-secondary school graduates worldwide, and spending on education around the globe is set to hit an astounding $10 trillion by 2030. In this ever-expanding learning environment, Education Technology (EdTech) is set to play a crucial role. As we know, EdTech is a …

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Okay, You Own a Small Business. Do You Still Have Need for a Marketing Agency?

Outsourced Agency Partner

Do you ever sense that you’re just spinning your wheels when it comes to marketing? Well, you’re certainly not alone. Let’s face it, running a successful small business in today’s highly competitive market is an enormous undertaking, let alone creating and executing a marketing strategy. The good news? There’s something you can do about it. …

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What’s All the Buzz About?

Branding

Bees play a far greater role than simply satisfying our sweet tooth. Birds, bats, butterflies, beetles, wasps, small mammals and, most importantly, bees are pollinators that deliver pollination services to over 180,000 different plant species and more than 1200 crops. Scientists approximate that about 75% of the world’s flowering plants and about 35% of the …

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Your Brand and the Majestic Monarch Butterfly

Branding

Monarch butterflies are an iconic species, one of the most recognizable and beautiful butterflies in the world. They are characterized by their striking orange and black markings on their wings and by their incredible cross-continental journey. In this amazing venture, they travel upwards of 3,000 miles from Canada and the northern United States to their …

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Outsourcing Your Marketing Doesn’t Have to Be a Gamble

Outsourcing Your Marketing

Limited market points of view, lack of know-how of new market trends and old-fashioned marketing tools play a part in a poor marketing strategy. If your current marketing strategy is ineffective and you don’t know why or you simply want a fresh perspective, you might want to consider outsourcing. What exactly is outsourced marketing? …

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