Marketing healthcare products and services isn't like marketing anything else

You’re working within regulatory constraints. Your sales cycles are long. Your buyers are skeptical. And your marketing has to be credible, compliant, and compelling all at once.
Clay Creative has worked with healthcare companies across Central Ohio for over 30 years. We’re a healthcare marketing agency in Columbus, Ohio that understands the nuances of this industry and what it takes to market effectively within it.

Healthcare Marketing Agency in Columbus, Ohio

What We Do for Healthcare Marketing Teams

Brand Strategy & Positioning

We help healthcare companies figure out who they are, why it matters, and how to say it clearly. Then we execute it across every touchpoint.

Product Launches & Campaigns

From concept to execution, we develop integrated campaigns that reach the right audiences with the right message at the right time.

Content Development

Case studies, white papers, website copy, email campaigns, sales materials. We write for healthcare audiences without putting them to sleep or oversimplifying what you do.

Digital Marketing

SEO, paid campaigns, email marketing, social media. We build and execute digital strategies that drive measurable results.

Healthcare Branding

As a healthcare branding agency in Columbus, Ohio, we develop visual identities and brand systems that work across all channels and stand the test of time.

Healthcare Advertising

We create advertising that builds credibility and drives action. Whether you’re targeting providers, patients, or procurement teams, we know how to reach them.

Why Healthcare Companies Work With Us

We've been doing this for over 30 years.

We’ve worked with healthcare companies like Abbott Nutrition, Catalent, LINDE, Sanford Health, and others. We understand the industry.

85% of our clients stay with us for 15+ years.

That kind of retention happens when you deliver results consistently and treat partnerships seriously.

You work directly with ownership.

No junior account managers. No layers between you and decision-makers. Just experienced marketers who’ve been doing this for decades.

woman-owned marketing agencies nationwide.

Different perspective. Collaborative approach. Marketing that feels human.

As a medical marketing agency in Columbus, Ohio, we’ve seen what works and what wastes money. We focus on the former.

What Makes Healthcare Marketing Different

Long sales cycles

FDA guidelines, compliance reviews, legal approvals. Everything you publish has to meet standards that other industries don’t deal with. 

Complex buying processes

Decisions take months, not weeks. Marketing has to nurture relationships over time.

Budget constraints and procurement cycles

 Multiple stakeholders. Committee decisions. Your marketing needs to speak to different audiences with different priorities.

Skeptical buyers
Healthcare audiences have been burned before. They don’t trust claims. They want proof.

We get it. And we know how to market effectively within these realities.

Frequently Asked Question's

Do you work within healthcare regulatory requirements?

Yes. We work within your company’s compliance and regulatory guidelines. Everything we create aligns with your standards from day one.

We’ve worked with healthcare organizations, medical device companies, pharmaceutical companies, and healthcare service providers. If it’s in healthcare, we’ve probably worked in that space.

We track what matters. Leads, conversions, pipeline impact. Not just vanity metrics that look good in reports but don’t move the business forward.

Direct access to ownership. Over 30 years of healthcare marketing experience. A track record of long-term partnerships. And a straightforward approach that doesn’t waste your time or budget.

Contact us for a free consultation

If your healthcare marketing isn't delivering the results you need, let's have a conversation. No pressure. No sales pitch. Just a straightforward discussion about what's working, what's not, and what's possible.

Ready for a transformative approach to marketing?
Reach out to us today —
and let’s reach new heights together!

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