Marketing Education Technology isn't like marketing other software

Your buyers are skeptical. Your sales cycles are long. Procurement happens on school calendars, not business calendars. And educators have seen every promise about “transforming learning” come and go.

Clay Creative has worked with education publishers and EdTech companies for over 30 years. We’re an education marketing agency in Columbus, Ohio that understands this industry and what it takes to market effectively within it.

What We Do for EdTech Marketing Teams

Brand Strategy & Positioning

We help EdTech companies define who they are, what makes them different, and how to communicate it clearly to educators and administrators.

Product Launches & Campaigns

From concept to execution, we develop integrated campaigns that reach the right audiences at the right time in the academic calendar.

Content Development

Case studies, success stories, white papers, email campaigns, sales materials. We write for education audiences in a way that’s clear and credible.

Digital Marketing

SEO, paid campaigns, email marketing, social media. We build and execute digital strategies that align with education buying cycles.

Educational Technology Marketing

As an educational technology marketing agency in Columbus, we understand procurement timelines, grant funding cycles, and how decisions get made in K-12 and higher ed.

Lead Nurturing & Conversion

We help you move prospects from free trial to paid adoption with campaigns designed for the long sales cycles that define education.

Why EdTech Companies Work With Us

We've been doing this for over 30 years.

We’ve worked with major education publishers and EdTech companies including McGraw Hill, Pearson, ALEKS, Scholastic, Highlights for Children, and StudySync. We understand how schools buy and what educators need to see before they say yes.

85% of our clients stay with us for 15+ years.

That kind of retention happens when you deliver results consistently and treat partnerships seriously.

You work directly with ownership.

No junior account managers. No layers between you and decision-makers. Just experienced marketers who’ve been doing this for decades.

We're one of less than 1% of woman-owned marketing agencies nationwide.

Different perspective. Collaborative approach. Marketing that feels human.

As an education marketing agency in Columbus, Ohio, we’ve seen what works and what wastes money in this space.

What Makes EdTech Marketing Different

Long sales cycles

Long sales cycles. School districts don’t move fast. Marketing has to nurture relationships over months, sometimes years.

Complex buying processes

Teachers, curriculum directors, IT departments, superintendents, school boards. Your marketing needs to speak to all of them.

Budget constraints and procurement cycles

Schools buy on academic calendars and grant timelines. Your campaigns need to align with when money is actually available.

Skeptical buyers

Educators have seen technology fail in classrooms before. They need proof that your product works in real schools with real students.

We understand these realities and know how to market effectively within them.

Frequently Asked Question's

Do you understand education procurement cycles?

Yes. We know when districts make buying decisions, when grant funding becomes available, and how to time campaigns around the academic calendar.

What kind of EdTech companies do you work with?

We’ve worked with major education publishers and EdTech companies on marketing their brands and products. Our projects include brand guidelines, integrated campaign launches, success stories, tradeshow materials, digital strategy, and product marketing for K-12 and higher ed audiences.

How do you measure results?

We track what matters. Qualified leads, trial conversions, district adoptions, pipeline impact. Not just traffic and clicks that don’t move the business forward.

What makes you different from other EdTech marketing agencies?

Direct access to ownership. Over 30 years of education marketing experience. A track record of long-term partnerships. And a straightforward approach that doesn’t waste your time or budget.

Contact us for a free consultation

If your EdTech marketing isn’t delivering the results you need, let’s have a conversation. No pressure. No sales pitch. Just a straightforward discussion about what’s working, what’s not, and what’s possible.