The Perils of Lackluster Marketing: Why Mediocrity Can Wreck Your Brand!
lackluster adjective Lacking in sheen, brilliance or vitality: dull, mediocre If someone tells you that you’ve fallen into the trap of lackluster marketing, pay heed. It means that it’s characterized by uninspired, generic and unengaging campaigns that fail to connect with your target audience. Put simply, lackluster is broadly used to describe anything blah. In […]
Are Your EdTech Marketing Strategies Working?
The next 10 years will see 800 million K-12 graduates and 350 million post-secondary school graduates worldwide, and spending on education around the globe is set to hit an astounding $10 trillion by 2030. In this ever-expanding learning environment, Education Technology (EdTech) is set to play a crucial role. As we know, EdTech is a […]