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marketing support

The Top 5 Content Marketing Mistakes Most Businesses Make (and How to Fix Them)

Content Marketing

Content marketing is one of the smartest, most impactful investments you can make in your business—but only if it’s done right. Unfortunately, many businesses don’t understand how to use it, or view it as another way to advertise. While it is part of your marketing and sales efforts, content marketing focuses on building relationships. It’s …

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How Well is Your Internal Team Supporting Your Marketing Support Agency?

Outsource to a Marketing Agency

Some businesses replace their ad agencies on a regular basis. The most common complaint is that those agencies “don’t get” their brands. Often the real problem is in a lack of communication between teams. Before cutting your support agency loose, consider how well internal marketing teams and external support agencies are sharing information. Answer Questions …

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