So, You’re in the Business-to-Business (B2B) Marketplace?
As you well know, B2B sales is one organization selling to another, in contrast to a business selling to a consumer (B2C). B2B plays a gigantic role in today’s economy. Many of the B2B dealings make up the final items we purchase as consumers. When we purchase shampoo, for example, there have been all those […]
The Top 5 Content Marketing Mistakes Most Businesses Make (and How to Fix Them)
Content marketing is one of the smartest, most impactful investments you can make in your business—but only if it’s done right. Unfortunately, many businesses don’t understand how to use it, or view it as another way to advertise. While it is part of your marketing and sales efforts, content marketing focuses on building relationships. It’s […]