creative Archives - Clay Agency

The Top 5 Content Marketing Mistakes Most Businesses Make (and How to Fix Them)

Content marketing is one of the smartest, most impactful investments you can make in your business—but only if it’s done right. Unfortunately, many businesses don’t understand how to use it, or view it as another way to advertise. While it is part of your marketing and sales efforts, content marketing focuses on building relationships. It’s …

The Top 5 Content Marketing Mistakes Most Businesses Make (and How to Fix Them) Read More »

Doing These 3 Things Can Keep Your Outsourced Agency on Brand

Outsource to a Marketing Agency

Your internal marketing team is overwhelmed, your deadline is fast approaching, and you decide it’s time to outsource an integrated campaign. Before you hand off project details and move on to something else, take the time to clarify key information about your brand and ensure everyone is on the same page. Here are some tips: …

Doing These 3 Things Can Keep Your Outsourced Agency on Brand Read More »

Tapping Into All of The Resources of Your Outsourced Marketing Agency Has to Offer

Outsource to a Marketing Agency

It’s great to have an extra set of hands to quickly produce ads, brochures and other marketing tactics. But for truly integrated marketing support, you should also feel comfortable tapping them for extra creative brainpower and other resources, too. Creative Concepting In our blogpost 3 reasons to outsource creative projects, we talked about some of …

Tapping Into All of The Resources of Your Outsourced Marketing Agency Has to Offer Read More »

4 Teambuilding Best Practices to Use When Outsourcing Your Marketing

Outsourcing Your Marketing

At Clay, we’ve noticed more and more of our clients prefer to meet virtually, even when those clients are located in the same city as we are. Most if not all marketing meetings are held by phone and/or online, and participants may be scattered all over the country or even the world. Not knowing the …

4 Teambuilding Best Practices to Use When Outsourcing Your Marketing Read More »

Communicating with an Outsourced Marketing Agency: 4 ways to get your support team’s full attention.

Outsource to a Marketing Agency

When you hire an outside agency to complete a marketing project, you expect them to act as an extension of your internal team. The reality is that sometimes you’re in line behind their bigger, higher profile, or longer-term clients and you may not get the immediate response you would like. By setting communication expectations up …

Communicating with an Outsourced Marketing Agency: 4 ways to get your support team’s full attention. Read More »