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4 Questions to Ask Before Outsourcing to an Integrated Marketing Agency

Over the years, Clay Agency has been asked to present hundreds of new business pitches. Almost every RFP (Request for Presentation) we receive asks us to demonstrate our creative thinking first. We’ve learned that while showing our creative chops is critical to winning accounts, clients really need us to address their business problems. If you …

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CMO Survey Shows Bigger Digital Marketing Budgets and More Outsourcing

Duke University’s semi-annual CMO Survey shows that CMOs are working with larger budgets and spending it more aggressively on digital marketing than ever before. At the same time,CMOs are spending more of their money on outside marketing support from outsourced agencies. Understanding why may impact how and when you choose to outsource. How CMO’s are …

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Communicating with an Outsourced Marketing Agency: 4 ways to get your support team’s full attention.

When you hire an outside agency to complete a marketing project, you expect them to act as an extension of your internal team. The reality is that sometimes you’re in line behind their bigger, higher profile, or longer-term clients and you may not get the immediate response you would like. By setting communication expectations up …

Communicating with an Outsourced Marketing Agency: 4 ways to get your support team’s full attention. Read More »

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