Are Your EdTech Marketing Strategies Working?
The next 10 years will see 800 million K-12 graduates and 350 million post-secondary school graduates worldwide, and spending on education around the globe is set to hit an astounding $10 trillion by 2030. In this ever-expanding learning environment, Education Technology (EdTech) is set to play a crucial role. As we know, EdTech is a […]
In the rapidly evolving landscape of Edtech, marketers are facing more than a few challenges — with the top three being:
1. Adoption and integration obstacles: Convincing educational institutions, teachers, administrators and parents to incorporate new Edtech solutions into their current systems and workflows is a significant challenge. Among others, some of the reasons they’re reluctant include being resistant to change, having concerns about the effectiveness of technology in education, and dealing with the complexities of […]
Outsource to a Marketing Agency or DIY? The Pros and Cons to Both
No business owner has the time and skill to do everything themselves—at least not successfully. So they often look to contractors or agencies for support in areas like accounting, administration, HR functions or marketing. Handing over your company’s marketing to someone else is a big deal. We get that. Maybe you’re not ready to let […]
Top 4 Content Tactics to Drive Engagement and Build Brand Leadership
As expert content creators, Clay Agency has done it all, but we notice time and again that certain content tactics deliver more bang for the buck. Those listed here are our current front-runners based on how well they drive engagement and work to position our clients’ brands as leaders in their industries. Tactic #1: […]