blog Archives - Clay Agency

The Top 5 Content Marketing Mistakes Most Businesses Make (and How to Fix Them)

Content marketing is one of the smartest, most impactful investments you can make in your business—but only if it’s done right. Unfortunately, many businesses don’t understand how to use it, or view it as another way to advertise. While it is part of your marketing and sales efforts, content marketing focuses on building relationships. It’s …

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Should You Create Your Own Inbound Marketing Blog or Outsource to a Support Agency?

Outsource to a Marketing Agency

Many companies decide to create their own active blog marketing blogs, but don’t see the results they expected. Others would like to create a blog, but aren’t sure how to get started. Here’s how to decide if you can create a blog internally or need the help of an external marketing support team: Who Will …

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How Well is Your Internal Team Supporting Your Marketing Support Agency?

Outsource to a Marketing Agency

Some businesses replace their ad agencies on a regular basis. The most common complaint is that those agencies “don’t get” their brands. Often the real problem is in a lack of communication between teams. Before cutting your support agency loose, consider how well internal marketing teams and external support agencies are sharing information. Answer Questions …

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