Why LinkedIn Is Perfect for B2B Marketing
If you work in B2B, LinkedIn can be a genuine gold mine. It’s the epicenter of professional social media activity. There are 830 million users on LinkedIn in over 200 countries, with over 90 million users as senior-level employees and executives, and 63 million in decision-making positions. These users are professionals from nearly every industry […]
So, You’re in the Business-to-Business (B2B) Marketplace?
As you well know, B2B sales is one organization selling to another, in contrast to a business selling to a consumer (B2C). B2B plays a gigantic role in today’s economy. Many of the B2B dealings make up the final items we purchase as consumers. When we purchase shampoo, for example, there have been all those […]
Outsourcing Your Marketing Doesn’t Have to Be a Gamble
Limited market points of view, lack of know-how of new market trends and old-fashioned marketing tools play a part in a poor marketing strategy. If your current marketing strategy is ineffective and you don’t know why or you simply want a fresh perspective, you might want to consider outsourcing. What exactly is outsourced marketing? […]