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The Top 5 Content Marketing Mistakes Most Businesses Make (and How to Fix Them)

Content Marketing

Content marketing is one of the smartest, most impactful investments you can make in your business—but only if it’s done right. Unfortunately, many businesses don’t understand how to use it, or view it as another way to advertise. While it is part of your marketing and sales efforts, content marketing focuses on building relationships. It’s …

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Giving Effective Feedback to an Outsourced Agency Partner

Outsourced Agency Partner

How to be clear about your marketing goals and avoid ballooning costs. When you use an outside agency for marketing support, your internal marketing team is responsible for the solutions they deliver. Giving effective feedback early in the process can help you coax out the best ideas while quickly and diplomatically dispensing of those that …

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Does Your Outsourced Marketing Support Agency Have Content Creation Expertise?

Marketing Support

These days, most advertising and marketing agencies claim to have Content Marketing expertise, but many aren’t able to deliver. If you are outsourcing content creation to an external marketing team, here are a few things you’ll want to know: Does the agency use Content Marketing to promote itself? You won’t even have to ask this …

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Should You Create Your Own Inbound Marketing Blog or Outsource to a Support Agency?

Outsource to a Marketing Agency

Many companies decide to create their own active blog marketing blogs, but don’t see the results they expected. Others would like to create a blog, but aren’t sure how to get started. Here’s how to decide if you can create a blog internally or need the help of an external marketing support team: Who Will …

Should You Create Your Own Inbound Marketing Blog or Outsource to a Support Agency? Read More »

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