No business owner has the time and skill to do everything themselves—at least not successfully. So they often look to contractors or agencies for support in areas like accounting, administration, HR functions or marketing. Handing over your company’s marketing to someone else is a big deal. We get that. Maybe you’re not ready to let …
Outsource to a Marketing Agency or DIY? The Pros and Cons to Both Read More »
Your internal marketing team is overwhelmed, your deadline is fast approaching, and you decide it’s time to outsource an integrated campaign. Before you hand off project details and move on to something else, take the time to clarify key information about your brand and ensure everyone is on the same page. Here are some tips: …
Doing These 3 Things Can Keep Your Outsourced Agency on Brand Read More »
Many companies decide to create their own active blog marketing blogs, but don’t see the results they expected. Others would like to create a blog, but aren’t sure how to get started. Here’s how to decide if you can create a blog internally or need the help of an external marketing support team: Who Will …
Should You Create Your Own Inbound Marketing Blog or Outsource to a Support Agency? Read More »
Some businesses replace their ad agencies on a regular basis. The most common complaint is that those agencies “don’t get” their brands. Often the real problem is in a lack of communication between teams. Before cutting your support agency loose, consider how well internal marketing teams and external support agencies are sharing information. Answer Questions …
How Well is Your Internal Team Supporting Your Marketing Support Agency? Read More »
It’s great to have an extra set of hands to quickly produce ads, brochures and other marketing tactics. But for truly integrated marketing support, you should also feel comfortable tapping them for extra creative brainpower and other resources, too. Creative Concepting In our blogpost 3 reasons to outsource creative projects, we talked about some of …
Tapping Into All of The Resources of Your Outsourced Marketing Agency Has to Offer Read More »
Over the years, Clay Agency has been asked to present hundreds of new business pitches. Almost every RFP (Request for Presentation) we receive asks us to demonstrate our creative thinking first. We’ve learned that while showing our creative chops is critical to winning accounts, clients really need us to address their business problems. If you …
4 Questions to Ask Before Outsourcing to an Integrated Marketing Agency Read More »
When you hire an outside agency to complete a marketing project, you expect them to act as an extension of your internal team. The reality is that sometimes you’re in line behind their bigger, higher profile, or longer-term clients and you may not get the immediate response you would like. By setting communication expectations up …