The Ghosting Phenomenon: Why Marketing Managers Sometimes Disappear on Agencies
Ghosting? Sounds rather ominous. In fact, it is a bit menacing. In personal relationships, particularly in the context of dating, ghosting is described as suddenly ending communication with someone without explanation. However, ghosting is increasingly observed in business relationships, particularly between marketing managers and advertising agencies. Okay, why do marketing managers sometimes think it’s acceptable …
The Ghosting Phenomenon: Why Marketing Managers Sometimes Disappear on Agencies Read More »