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jonathanwestbrook

CMO Survey Shows Bigger Digital Marketing Budgets and More Outsourcing

Duke University’s semi-annual CMO Survey shows that CMOs are working with larger budgets and spending it more aggressively on digital marketing than ever before. At the same time,CMOs are spending more of their money on outside marketing support from outsourced agencies. Understanding why may impact how and when you choose to outsource. How CMO’s are …

CMO Survey Shows Bigger Digital Marketing Budgets and More Outsourcing Read More »

Communicating with an Outsourced Marketing Agency: 4 ways to get your support team’s full attention.

When you hire an outside agency to complete a marketing project, you expect them to act as an extension of your internal team. The reality is that sometimes you’re in line behind their bigger, higher profile, or longer-term clients and you may not get the immediate response you would like. By setting communication expectations up …

Communicating with an Outsourced Marketing Agency: 4 ways to get your support team’s full attention. Read More »

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