Revitalize Your Brand With Our Marketing Materials Refresh Service
When was the last time you looked over your marketing materials? Have they lost the luster they once had? Is your audience weary of the same old stuff? Taking the time to refresh your marketing materials could be just what’s needed to help potential customers move closer to becoming actual ones. Let’s face it, a […]
Peeling Back the Blue Tape: The Harsh Realities of B2B Brand Marketing
As always, we must first be clear about our definitions. As the name suggests, business-to-business (B2B) refers to marketing of products or services to other companies and organizations rather than companies to individual consumers (B2C). Yes, we’re used to being marketed to as consumers but try to turn the tables and market to a smaller […]
Why Clients Choose Clay as Their Marketing Partner for Content and Storytelling
In today’s competitive landscape, standing out requires more than just great products and services that solve a problem. It demands compelling content and captivating storytelling. That said, it also appears that consumers and buyers avoid traditional marketing (like ads) whenever they can do so. In fact, 70 percent of survey respondents reveal they would rather […]
Transform Your Tradeshow Presence: 5 Creative Advantages of Hiring a Marketing Agency
If you’re unaccustomed to preparing for a tradeshow, it’s highly possible you’ll miss out on several meaningful opportunities. Clearly, you know how to define your brand’s goals and objectives, but do you know how to create an exhibit booth to display them? After all, there is so much to think about when it comes to […]
The Perils of Lackluster Marketing: Why Mediocrity Can Wreck Your Brand!
lackluster adjective Lacking in sheen, brilliance or vitality: dull, mediocre If someone tells you that you’ve fallen into the trap of lackluster marketing, pay heed. It means that it’s characterized by uninspired, generic and unengaging campaigns that fail to connect with your target audience. Put simply, lackluster is broadly used to describe anything blah. In […]
The Ghosting Phenomenon: Why Marketing Managers Sometimes Disappear on Agencies
Ghosting? Sounds rather ominous. In fact, it is a bit menacing. In personal relationships, particularly in the context of dating, ghosting is described as suddenly ending communication with someone without explanation. However, ghosting is increasingly observed in business relationships, particularly between marketing managers and advertising agencies. Okay, why do marketing managers sometimes think it’s acceptable […]
So, You’re in the Business-to-Business (B2B) Marketplace?
As you well know, B2B sales is one organization selling to another, in contrast to a business selling to a consumer (B2C). B2B plays a gigantic role in today’s economy. Many of the B2B dealings make up the final items we purchase as consumers. When we purchase shampoo, for example, there have been all those […]
How Do You Make Your Brand Stand Out in the Crowd!
“Standing out isn’t just about shouting louder, it’s about shouting differently.” This shrewd piece of advice was employed in an email I recently received. Let’s face it, there are plenty of marketers out there today bellowing to the heavens about how their product or service is the best to be had. But many are using […]
Are Your EdTech Marketing Strategies Working?
The next 10 years will see 800 million K-12 graduates and 350 million post-secondary school graduates worldwide, and spending on education around the globe is set to hit an astounding $10 trillion by 2030. In this ever-expanding learning environment, Education Technology (EdTech) is set to play a crucial role. As we know, EdTech is a […]
Okay, You Own a Small Business. Do You Still Have Need for a Marketing Agency?
Do you ever sense that you’re just spinning your wheels when it comes to marketing? Well, you’re certainly not alone. Let’s face it, running a successful small business in today’s highly competitive market is an enormous undertaking, let alone creating and executing a marketing strategy. The good news? There’s something you can do about it. […]