McGraw-Hill Education:

McGraw-Hill Education: This innovative digital campaign for MHE had to overcome a big challenge: Many teachers are still skeptical about the effectiveness of digital reading practice, feeling that it simply doesn’t encourage the deep reading needed. We knew we had to repackage the all-digital Reading Lab in a way that framed digital as a benefit. “Re-imagining the Reading Experience” invites teachers to see digital from their student’s perspective as a more personalized tool that can bring stories—and learning—to life.

Marketing Challenges

Is your internal group making the most of marketing opportunities? Take our short quiz and find out!

TAKE OUR SHORT QUIZ