McGraw-Hill Education:

McGraw-Hill Education: This innovative digital campaign for MHE had to overcome a big challenge: Many teachers are still skeptical about the effectiveness of digital reading practice, feeling that it simply doesn’t encourage the deep reading needed. We knew we had to repackage the all-digital Reading Lab in a way that framed digital as a benefit. “Re-imagining the Reading Experience” invites teachers to see digital from their student’s perspective as a more personalized tool that can bring stories—and learning—to life.

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