Abbott Nutrition

Abbott Nutrition: To reintroduce PediaSure to HCPs and parents of failure-to-thrive children, we needed to communicate both research-proven efficacy and kid-friendly excitement in one campaign. Our solution was “Grow with Confidence,” a campaign that shows children gaining the confidence to be who they want to be. The subtext is that physicians and parents can also be confident that their kids will grow and maintain a healthy weight. The campaign struck just the right tone to re-energize the brand and solidify PediaSure’s position as the go-to nutritional supplement.

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