Drug Free Action Alliance

Drug Free Action Alliance: We partnered with DFAA to create an integrated Social Media campaign in support of drug-free kids. The campaign focused on a peer-to-peer marketing strategy for reaching High School Students that included a blog and mobile push. What was the result of our efforts to connect with this hard-to- reach demographic? In just 6 weeks, we nearly doubled the attendance at the state national rally.

Marketing Challenges

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