Botanic Choice

Botanic Choice: This natural supplement store wanted to grow their customer base by focusing on a slightly younger demographic—Generation X. We knew that traditional marketing tactics would be a turn-off to this target, so we focused our efforts on creating a leadership marketing blog all about natural health. The goal was to connect with Gen X’ers by offering natural health insights and information and invite them to interact with the Botanic brand on their terms. Now Botanic Choice has an effective new avenue for inbound marketing and
a powerful new way to reach potential customers via social media.

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