McGraw-Hill Education

McGraw-Hill Education: MHE came to us with a unique opportunity. They wanted an awareness and brand campaign that would inspire kids to actively embrace the power of education. Our solution was “Play It Smart”, a fully-integrated, cross-channel campaign that invites kids from every middle school in Texas to explore how education can support their other interests and ultimately help them reach their goals. At the core of the campaign is a contest that builds excitement and drives participation while successfully promoting the 3 pillars of MHE.

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